Sound the alarm, things are about to get seriously HOT this Summer. We love a good new underwear collection, but there’s something very exciting about the new ‘Addicted’ range from Addicted. Could it be the sexiest mens underwear collection yet? Possibly! Addicted have long since been one of our favourite brands, and yours, with their collections and ranges flying off the shelves. It wasn’t too long ago that we were having to keep restocking their swimwear, it was like gold dust, and you guys couldn’t get enough. So, we’d seriously recommending bagging some of the newest pieces quickly!

The collection is entitled ‘Fetish’ and as you can imagine with a name like that, there’s a lot to love, look at and lust over. From wrestlers to briefs and vests, the collection is raw, hot and athletic. It’s definitely made for a guy who lives an active life and wants his underwear collection to represent that with a little cheekiness (and some actual cheek!) thrown in for good measure

Fabrics like microfibre and mesh have been used which are not only breathable, but great textures to touch, and to feel, and the waistbands are silky and supportive without digging in. In short, you can move around in this underwear and the only thing that will be getting hot and sweaty is the person who’s seeing you in the collection

For the really bold, there’s a couple of definite NSFW pieces, including a boxer/jockstrap hybrid with a cut out cock ring design to the front, ensuring you’re more than full frontal! Definitely not one for sitting in the office in, unless you like the thrill of knowing what’s not under your clothing of course!

The colour palette is very much black, white a red, which gives an air of mystery, a spot of danger and a dash of lust- all perfect for a collection that’s full of little kinks here and there. From cut out bums and cut out fronts, to see through mesh, there’s flesh aplenty poking out of every hole in this collection, and it’s certainly going to get pulses racing.

The marketing campaign images themselves are just as gritty as the underwear, with the models posing seductively in what appears to be an abandoned warehouse, complete with whips and chains of course! The photographer manages however to focus in on the quality of the clothing, which as always with Addicted is fantastic, and the pieces will certainly be robust enough to last throughout more than one fetish session!