The New Diesel HERO Fit Underwear campaign has just been released and has gone viral with top male models Tyler Maher, Christian Hogue and Maximillian Silberman shooting selfies and posing in candid shots wearing the brands new line of underwear.

The campaign was directed by Diesel’s artistic power house Nicola Formichetti who poked fun at the social media obsessed society we have become.

“We wanted to do something sexy and raw. The Diesel Hero Fit campaign takes the brand’s message to social media in a cool and unique way.”

These guys show that super modelling is not just for the girls whilst the likes of Cara Delevingne, Gigi Hadid and Kendall Jenner maybe stealing column inches the life of a male supermodel is much more low key.

One of the stars of the campaign is 6’3 tall British model Tyler Maher who was discovered working in Hollister in Milton Keynes in the summer of 2012 and the next year debuted on the catwalk exclusively for Calvin Klein, since then he has walked the catwalk for Versace and Alexander wang and shot a campaign for H&M and editorials in GQ, Attitude and i-D. You can follow him on his instagram here

US native and Los Angeles based Maximillian Silberman also features and at 5’10 isnt your typical male model stature but he more than compensates in character and edge, on his Model Mayhem page he says ‘ Hop to the top, tackle that task, and move that god damned mountain and I think I have myself a deal!’ or possibly a HERO if we keep on theme…. 

And finally there’s surfer turned model Christian Hogue at 6’2 with piercing blue eyes and racked up abs. He was born and raised in Medford , Oregon who we have already seen modelling underwear for American brand C-IN2. 

Check out the BANG&STRIKE UNDERWEAR collection here