The PUMP! Water Cheekies Swim Brief is a sports micro cut swim brief built for the beach and the pool in equal measure — a full contoured pouch for a supportive fit, a soft elastic waistband, and UPF 50+ protective fabric so sun exposure isn't something you have to think about. Part of the wider PUMP! Swimwear UK range.

PUMP! Black Water Cheekies Swim Brief

What Makes the Water Cheekies Different?

The Water Cheekies carries over PUMP!'s signature contoured pouch design from its underwear into swimwear, so the fit and support stay consistent whether you're dry or straight out of the water. A soft microfibre lining and low-cut design keep it comfortable for a full day poolside, and the PUMP! branding printed on the back hip keeps it unmistakably PUMP!.

It's built from a 64% nylon, 36% elastane blend — durable, quick-drying and with the stretch and recovery to hold its shape through repeated wear.

Four Colours, One Cut

PUMP! Blue Water Cheekies Swim Brief

The Water Cheekies comes in Black, Blue, Retro Teal and Orchid — the same sports micro cut and contoured pouch across every colourway, so it's a question of picking a shade rather than a style.

Size Guide

  • Small (SM): 28–30 inch waist
  • Medium (MED): 31–32 inch waist
  • Large (LARGE): 33–34 inch waist
  • Extra Large (XL): 35–36 inch waist

Why Choose PUMP! Swimwear UK?

PUMP! has built a reputation for men's underwear and swimwear that doesn't compromise on fit, fabric or style. The Water Cheekies extends this to the beach and pool with:

  • Quick-dry, UPF 50+ performance fabric
  • Signature contoured pouch design
  • Bold PUMP! branding
  • Body-confident, athletic fit
  • Four statement colourways

Make it last — rinse cool, wash gentle, air dry. Read the 10-rule swimwear care guide →

Shop PUMP! Swimwear

Discover the full PUMP! Swimwear collection including Water Cheekies, Suncity and other bold styles. Whether you're planning a summer holiday or just want premium swimwear for the pool, PUMP! delivers quality and confidence.

New to the brand? Read our complete PUMP! underwear UK guide — styles, sizing, fit and how to spot genuine PUMP!.

Comparing swimwear across brands? Read our Men's Swimwear UK: The Complete Guide.

PUMP! Water Cheekies — where performance meets poolside style.

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