PUMP! Water Cheekies swimwear Campaign Image

BANG&STRIKE — PUMP! Swimwear

Water Cheekies.
The Swim Brief Built for Summer.

PUMP!'s iconic Water Cheekies swim brief — low-rise, contoured, UPF50+ protected. Available in four colourways at Bang & Strike with free UK delivery.

The Brief

What Makes the Water Cheekie Different

PUMP! built its reputation on underwear that actually works — contoured fit, quality fabric, designs that look as good as they feel. The Water Cheekies takes that same formula and applies it to swimwear.

The result is a low-rise swim brief with an elasticated waist, a soft-lined front pouch with PUMP! branding on the back hip, and a slightly cheeky cut designed to be worn with confidence. Whether you're poolside in Mykonos or at your local lido, the Water Cheekies is built to perform and look sharp doing it.

The Fabric

Performance Construction. All Day Comfort.

Made from 64% Nylon and 36% Elastane, the Water Cheekies dries quickly, moves with you and holds its shape. This is proper swimwear — not underwear you've taken to the beach.

Composition

64% Nylon / 36% Elastane

Sun Protection

UPF 50+

Waist

Elasticated Toggle

Pouch

Soft-lined, Contoured

"Quick-dry fabric, UPF50+ sun protection, contoured pouch — everything a swim brief should be."

The Campaign

Shot in Cyprus. Four Colours. One Brief.

The Water Cheekies campaign was shot by Pantelis, a UK-based photographer known for capturing authentic male energy in natural settings — on location in the blue waters off the coast of Cyprus. Exactly the environment the brief was designed for.

PUMP! Water Cheekies Blue Swim Brief Cyprus

Shop the Range

Four Colourways. One Decision.

Available in Black, Blue, Retro Teal and Orchid. All £40. Free UK delivery on every order.

Black

Water Cheekies Swim Brief

£40

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Blue

Water Cheekies Swim Brief

£40

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Retro Teal

Water Cheekies Swim Brief

£40

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Orchid

Water Cheekies Swim Brief

£40

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Your Questions Answered

PUMP! Water Cheekies FAQ

Are the Water Cheekies suitable for actual swimming?

Yes — the quick-dry nylon microfibre, secure elasticated toggle waist and UPF50+ protection make these proper swimwear. They're built for the water, not just for poolside.

How do the Water Cheekies fit — should I size up?

They run true to size. S fits a 28-30" waist, M a 31-32", L a 33-34" and XL a 35-36". If you're between sizes, go up. One customer notes he bought medium as a 32" jeans wearer and found the fit just right.

What's the cut like — are they very revealing?

They're a low-rise brief with a slightly cheeky back cut — bold but not extreme. The contoured front pouch gives a clean, supported shape. More coverage than a competition brief, less than a short.

How do I care for them after swimming?

Rinse in cold fresh water after every swim, particularly after chlorine or salt water. Cold machine wash if needed — line dry only. Avoid tumble dryers and direct heat which can damage the nylon fibres.

Are these genuine PUMP! products?

Yes — Bang & Strike is an official, authorised UK stockist for PUMP!. Every product is sourced directly and 100% authentic. Counterfeit PUMP! products exist on marketplace sites — buying from an authorised stockist is the only way to guarantee you're getting the real thing.

What's the delivery and returns policy?

Free UK delivery on orders over £40 — which means the Water Cheekies qualifies. Standard shipping 3-4 days, express 1-2 days, next day available. Returns accepted within 30 days. Over 4,800 verified Trustpilot reviews.