American Model Charlie Matthews strips down to his BANG&STRIKE underwear for our SS20 Campaign
For SPRING/SUMMER 2020 we called upon American model and Instagram Influencer Charlie Matthews to shoot our new underwear campaign. This handsome 28 year old Californian loves the outdoor lifestyle of his home state and likes to work out and keep fit in between his shoots and modelling assignments around the world.
He treats his body well and enjoys eating right and training hard but smart. Throughout his life he has competed in various sports including Basketball, Baseball and athletics which were a major part of his time at college. When it comes to downtime he is a video game fan and likes to relax with friends.
Charlie wore our Premium Micro Modal underwear in this shoot which includes our fly front boxer and micro modal slip brief. If you have not yet tried our Micro Modal then you should as it's incredibly soft and comfortable plus in this time of increased awareness over sustainability it scores above cotton for lower water usage during the growth of the tree used to make this fabric. You can read more about Micro Modal here
The campaign was shoot by US photographer Henry Wu and styled by Ronald Gravesande and was in keeping with our collection in that its simple, classic and stylish. No bells and no whistles just good fitting comfortable underwear for everyday!
Our CORE Underwear range is for your everyday, made from a soft lightweight stretch cotton and available in black and white. The briefs, boxers and jocks all feature our logo with contrast stripe tipping detail on the top edge of the waistband
Keep following our blog to see more images from our shoot with Charlie and be sure to head over to the BANG&STRIKE Instagram page for all the latest images of guys in our underwear
Plus it goes without saying check in and follow Charlie on his IG page also