The new BANG&STRIKE store has launched and it is a completely new chapter for all our customers as we move from being a retailer of brands to being an own brand retailer.
The new store has been a great opportunity for the team here to listen to our customers and refocus our story and creative vision as we look to the future and with the launch of BANG&STRIKE's own brand underwear we hope to engage our loyal customers as well as welcome new ones.
Our underwear is all made from premium fabrics such as the lightweight cotton jersey used in our CORE COTTON collection or the incredibly soft and natural MICRO MODAL range that is seriously so silky soft yet strong - you have to give it a go.
We wanted to ensure that the new store offered all our customers an elevated experience with high end imagery and a modern interface. So we have redesigned every aspect of the website and left nothing untouched with the final store echoing our core values by being masculine and understated with a contemporary attitude.
Our new logo is our statement of intent with its sans serif font that has an elevated retro feel and the introduction of the ampersand in place of the previous + symbol. All subtle nods to our new direction.
The new store is a lot simpler to navigate and has a fresh new interface that showcases our collection and brand. Plus we’ve shot two amazing launch campaigns with internationally renowned photographer Christian Oita featuring models Matty Carrington and Kieran Warner. More of that to come soon
On a practical note we were not able to bring over customer data, accounts and passwords. So all our previous customers will need to create a new account when ordering but once you’re set up it’s easy- really it is!
We now accept Apple Pay, GooglePay and AmazonPay at checkout as well as offering Klarna buy now pay later to our UK customers.
Visit our new store here to#UPGRADEYOURUNDIES