C-IN2 CORE UNDERWEAR NOW AT BANG+STRIKE!

C-IN2 CORE UNDERWEAR AT BANG+STRIKE

This Spring BANG+STRIKE has added US Underwear brand C-IN2 to it’s list of designer underwear brands. C-IN2 was established by underwear expert Greg Sovell and Jason Zambuto in 2005 after Gregory left his previous place of work 2(x)-ist the company he had formed way back in 1991. By 2005 though creative differences and tensions regarding the future direction of 2(x)-ist resulted in him jumping ship and starting fresh with C-IN2.

C-IN2 CORE UNDERWEAR AT BANG+STRIKE

C-in2 was to be a more metrosexual and ‘sexy’ range of underwear than 2(x)-ist, designed for a modern man with its Core range of boxers, briefs, jocks and tshirts made from a soft 1×1 rib cotton with clean modern branding, simple detailing and innovatively cut. C-IN2 launched the idea of enhancing underwear with their sling support system and also developed new moisture wicking and micro mesh fabrics creating a cross over sports/underwear style.

C-IN2 CORE UNDERWEAR AT BANG+STRIKE

  New York based photographer Rick Day was hired to create striking ad campaigns with athletic male models in sexually charged poses and C-IN2 was pitched against its old rival 2(x)-ist in stores across the US with great success. The brand though has only really had limited exposure here in the UK – until now that is! BANG+STRIKE have added much of the original CORE range to their online store and have also launched several of the new underwear collections such as Scrimmage, a hot sports style jock collection and Hand Me Down which uses an ultra soft and lightweight cotton polyester blend in stripes and block colour.

C-IN2 CORE UNDERWEAR AT BANG+STRIKE

The biggest issue for customers is knowing how to pronounce the C-IN2 name, the answer is simple just say ‘see in to’.

If you are wondering about fit when it comes to this brand, then it is very similar to 2(x)-ist with a low rise and slim hips, we would suggest to a UK customer they may want to go up a size on the briefs, boxers and jocks but go true to size on the tees and even possibly one size smaller for a more snug fit.

  C-IN2 CORE UNDERWEAR AT BANG+STRIKE  One of C-IN2’s most Iconic ad campaigns has to be the ‘jail line up’ below shot by high fashion photographer Steven Klein and was shown on billboards across the US. It had the desired effect and helped rocket the C-IN2 brand from small start up to being one of Americas true great underwear brands sat alongside Calvin Klein, Ralph Lauren and 2(x)-ist

C-IN2 CORE UNDERWEAR AT BANG+STRIKE

Check out our range of C-IN2 Underwear by clicking just here

Pin It