Hugo Boss Menswear Range Rebrands As BOSS Hugo Boss

New BOSS Hugo Boss Underwear & Swimwear

Last Autumn, it was announced that Hugo Boss would be restructuring the brand and refocusing on their menswear roots. Chief Executive Mark Langer at the time said that while Hugo Boss “Is and will remain a premium brand” they want to “Concentrate more strongly on men’s fashion again.” While their bread and butter has always been mens suits, and thanks to an influx of stylish celebrities rocking their twin suits all over the red carpet they are now the epitome of sartorial elegance, they ventured into womenswear and boutiques. While this has been successful for the brand, they have streamlined their collections and refined some of their concession brands, including the Hugo Boss mens underwear and swimwear.

New BOSS Hugo Boss Underwear & Swimwear

While the collections’ ethos still remain the same, stylish pieces for men who love luxury and want something a little bit extra in their underwear and swimwear collection, they have decided to rebrand and add the collection to the BOSS Hugo Boss range. And with some of the designs they are bringing out this season, BOSS is certainly very apt.

New BOSS Hugo Boss Underwear & Swimwear

Within the new BOSS Hugo Boss mens underwear and swimwear 2017 range, you will find high quality textures and fabrics, from cotton in the underwear and loungewear to quick dry and easy care polyester. The quality of the fabrics mean that the styles will retain their shape after each wear, and after each wash, and the swimwear is designed to be able to be worn both at the beach or in the pool, as well as doubling up as shorts. Bold prints, stylish stripes and even smart trouser like waistbands are prevalent across the swimwear pieces.

New BOSS Hugo Boss Underwear & Swimwear

The collection also offers fantastic value for your money, and there are a multitude of multi packs, from 3 pack BOSS Hugo Boss briefs to 3 pack BOSS Hugo Boss boxers in a variety of colours. So whether you prefer the classic black, white and grey, or prefer something a little more colourful, you’re bound to find an underwear multipack that suits you at BANG+STRIKE. One thing that the collection hasn’t shied away from is the ubiquitous bold branding, that can still be seen across the waistbands of the mens underwear in the range.

New BOSS Hugo Boss Underwear & Swimwear

For those that like a little bit more BANG for their buck when it comes to their clothing choices, there are also some great tees in the range. From crew necks to v necks, there is a style to suit all, and due to the versatility of the tees, they’d be suitable for both relaxing at home, or working out in at the gym. The fit will ensure that all that hard work on the weights won’t go unnoticed! Whether you want classic white t-shirts or a mix of black, white and grey, our BOSS Hugo Boss 3 pack t-shirt prices are unbelievably good!

New BOSS Hugo Boss Underwear & Swimwear

There is also some comfy cool lounge wear pieces in the collection. Again these would be great for casual days or in the gym. The fabric is soft, durable and flexible, and the composition of it means that the pieces will retain their shape for a long time. From classic grey sweats to plaid pyjama pants, your chill time just got a stylish upgrade!

Shop All BOSS Hugo Boss Now At BANG+STRIKE

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