Diesel Summer 2017 Collaboration With Artist Yoko Honda

Diesel Summer 2017 Collaborates With Artist Yoko Honda

If you have ever seen Japanese artist Yoko Honda’s work, you’ll know why Diesel decided to partner up in their Summer 2017 campaign. Her work is bright and bold. She uses rich colours, zig-zags, geometrical designs and swirls and backdrops and illustrated subjects like swimming pools, palm trees and neon signs that give us serious 80s nostalgia. It reminds us of Saved By The Bell, John Hughes Movies and Miami Vice, all rolled into one. And who wouldn’t want that for their wardrobe?

Diesel Summer 2017 Collaborates With Artist Yoko Honda

Honda is originally from Tokyo but takes direct inspiration from the USA. “When anyone expresses the 80s,” she says, “there’s that element of Miami and California – you could say they’re the places that symbolise the 80s best. She first started her career via social media- Instagram to be exact- and generating increasing interest with each new illustration she set live.

Diesel Summer 2017 Collaborates With Artist Yoko Honda

In 2013 she was contacted by Australian skate company Afends to produce some designs and it was a huge hit. From there, people started to take notice, and the commissions kept rolling in for illustrations and partnerships, from art to clothing. Parisian brand Sandro hired Yoko Honda for a colourful, ‘pop-tastic’ collaboration. Inspired by fabulously kitsch 1980s motifs, Honda made use of digital painting and print to design and create her artistic, retro-pop vision. Vibrant, contrasting colours are a hallmark and she cited Kawaiian influences, alongside recognizable emblems of retro-pop Miami and California. The collaboration was sold through Harvey Nichols, and cemented Honda as one of the hottest illustrators of late, gaining her a strong cult following and inspiring artists, designers and illustrators throughout the world.

Diesel Summer 2017 Collaborates With Artist Yoko Honda

And now, for 2017, Yoko Honda has paired up with Diesel on a range of mens swimwear that are set to become the hottest pieces at BANG+STRIKE. There is a wide range of styles available. We’re loving the prints on the swim shorts in particular. Whether you’re holidaying at home, or abroad, ensure you stand out from the crowd in the Diesel X Yoko Honda collection. What’s so great about the swimwear in this range is that they are fast drying and comfortable, making them the perfect versatile short to wear on the beach, and at the bar with a cool summer tee or vest.

Diesel Summer 2017 Collaborates With Artist Yoko Honda

Underwear ranges from styles with geometric shapes and swimming pools, to palm trees and more. You’ll never get bored of wearing these lines. They’re cool, quirky and perfect for the vintage loving. They are also made from breathable and flexible material and would be good for working out, or just for fun! Recapture your youth with Yoko Honda and Diesel today!

Diesel Summer 2017 Collaborates With Artist Yoko Honda

 For more inspiration, follow Yoko Honda on Instagram to see more of her amazing illustrations.

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