Channel Wimbledon Tennis Style With Modus Vivendi’s Mondrian Collection

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

Founded by Christos Bibitos in 1989, Modus Vivendi is the stylish, fashion led brand bringing the heritage of Greece into the modern age. Designed and made in Greece, Modus Vivendi – which means lifestyle or way of life – celebrates Greek heritage and culture through striking designs that play on particular themes such as Greek gods and heroes.

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

Modus Vivendi’s ethos of reflecting a lifestyle that is about doing what you do because you love it is the perfect complement to living life with a BANG! While each collection has a new theme, the designs generally rework the historic and cultural richness of Greece to create modern, stylish products. This season, however, they’ve introduced a new culture to their latest line, and we love it.

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

Their latest collection is inspired by artist Piet Modrian. Mondrian was a contributor to the De Stijl art movement and group, which was founded by Theo van Doesburg. He evolved a non-representational form which he termed neoplasticism. This consisted of white ground, upon which he painted a grid of vertical and horizontal black lines and the three primary colours. There are many references to his work, including fashion designer Yves Saint Laurent’s Fall 1965 Mondrian collection that featured shift dresses in blocks of primary color with black bordering, inspired by Mondrian. The collection proved so popular that it inspired a range of imitations that encompassed garments from coats to boots.

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

Modus Vivendi have also been completely inspired by Mondrian’s clean lines and popping primary colours and have incorporated it into a collection that consists of black, white and grey mens underwear with unique colour block elastic waistbands reminiscent of the Dutch painters work. The underwear is simple and cool, and will work well as staple pieces in any mans collection. If you prefer something a little less minimal, there are black and white printed styles with bright yellow contrasting on the waistbands and in the binding.

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

There are boxers, briefs, tangas and jockstraps in this range, making it the ideal collection for everyday wear, as well as sport. And judging by the accompanying campaign and video, Modus too deems it sport worthy. The campaign features male model Efthimis Chatziapostolou wearing the underwear on the tennis court, complete with racket and balls all over the place. The perfect collection for channelling the Wimbledon tennis style this Summer! The colours are rich and bright, and it is a truly great campaign with the bright blue sky overhead and the Sun shining down on Chatziapostolou’s tanned, god-like body!

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

Quality and comfortable fabrics have been used throughout the collection. They are made from either a soft and breathable stretch cotton mix or a stretch microfibre fabric with pouches towards the front, ensuring everything stays in place, whether you’re sport of choice is on the court or in the gym! Cotton and microfibre are both well known fabrics used in underwear and have benefits to them like breathability, and moisture wicking properties, ensuring you stay dry while you work up a sweat!

Channel Wimbledon Tennis Style With Modus Vivendi's Mondrian Collection

The images and video themselves have been shot and edited by P2Photography. This isn’t the first time that P2Photography and Chatziapostolou have worked together on a Modus Campaign, having shot successful campaigns for their Contrast line and Mandorian line among others. So if you are a fan of high quality underwear with a stylish twist, this is the collection for you. Game, set and match this Summer!

Channel Wimbledon Tennis Style With Modus Vivendi’s Mondrian Collection

 

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